Christina Goodwin has been a Boston area designer & artist for more than a decade. She attended Boston University on scholarship to study painting, and discovered web design along the way. When the iPhone came out, she found her calling, so she switched her skill set to study the burgeoning world of apps and UX. Goodwin loves Core UX especially; personas, journey mapping, discovery/research, testing, wireframing, and all the fun collaboration & ideation in between. Starting at Boston.com doing display ads, then moving into the education sphere at Pearson Education, Goodwin has learned by doing, learned everything on the job. After 6 1/2 years at Pearson, she was ready for a change of pace, and moved on to DigitasLBi, one of the biggest, best, winningest agencies in world as a Lead Experience Designer. She now is focused primarily of large-scale health and financial clients who require attention on everything from quick one-pager sites to promote an event or new product, to entire app & software platforms to enrich current offerings.