In her consulting practice, Ameeta drives revenues for technology companies by developing business and marketing strategies, packaging and pricing products, building awareness, generating demand and forming strategic partnerships.
As Chief Marketing Officer, Ameeta led strategic planning as well as corporate, industry and product marketing at VFA, a late stage VC -backed company providing software and services for facilities capital planning. She has more than 20 years of marketing and business development experience, and has been instrumental in the success of many new technology ventures. She founded Aanza AutoID Group, an RFID services firm; Aanza, a provider of product lifecycle management software and services, and Altek Consulting, a management consulting firm. She also served as VP of Product Marketing and VP of Marketing at ChannelWave Software, a VC-backed provider of partner relationship management software. She has held senior marketing positions at Computer Identics, The BOC Group, Genus and Varian Associates.