Reed Sturtevant’s career spans 30 years in the software industry and includes company formation, technology strategy, engineering management, product management, and software development. Reed is a Managing Director at Project 11 which invests in and assists early stage startups. Reed was the founding director of Microsoft Startup Labs in Cambridge, Massachusetts. Prior to Microsoft, he was Chief Technology Officer of EONS, Inc. Before EONS he served as a Managing Director and Vice President of Technology for Idealab, Boston, which founded several companies including Picasa and Compete. Prior to Idealab, Reed co- founded Radnet and RadioAMP. He was architect and designer of Freelance Graphics, a best selling presentation package acquired by Lotus Development in 1986. Reed was an innovative force at Lotus where he served as a key member of the senior technical staff and launched many products including InterNotes, Lotus’ first web product.