Staffan Sandberg is an Emmy Award- and National Education Association Award winning television producer and interactive service creator. He is an entrepreneurial digital media strategist and senior business executive with a proven ability to lead ground-breaking new digital media initiatives on an international basis. Staffan has 15+ years of digital media and tradition media experience with a focus on Internet, television and mobile production along with product innovation, positioning strategy, audience development, site analytics and project management. Among other positions, Staffan has worked as a Venture Manager and turn-around CEO for a private equity firm and built and managed a digital media business incubator for the government of Sweden. In addition, he was a member of the CNN Interactive founding team, has been CEO for 3 start-ups and General Manager and Chief Technologist at a B2B publisher with responsibility for 18 websites, 22 e-newsletters, their social media community, and mobile services in addition to 30+ e-seminars and more than 100 webcasts per year.