Everyone wants their brand or product to go viral, but, how does that actually happen in the edtech market? Getting educators from awareness to purchase can be a long process that requires multiple marketing components and brand touches. Especially, when you have to show them you need to know them before you seal the deal.
Participants in this session will:
- Define proven marketing strategies to engage educators with your brand
- Identify how to use marketing strategies effectively
- Outline how to create a marketing funnel that moves you from clicks to likes to users and customers