Companies hoping to serve the higher education market are often confused or intimidated by the requisite multi-stage selling process. Ken’s presentation will address the various stages of this sales and marketing pipeline from marketing, adoption, and selling into usage then back into adoption. Ken’s talk will also address key actions, channels, and metrics at each stage.
Ken Brooks was formerly the Chief Operating Officer at Macmillan Learning where his responsibilities included the development, production, manufacturing, and distribution of textbooks and learning solutions in print and digital formats. Prior to Macmillan, Ken held senior positions at McGraw-Hill Education, Cengage Learning, Barnes & Noble, and Simon & Schuster.
You will receive an email with a link to the webinar 24 hours prior to the session.