Discovering your ideal “go to market” strategy – including a scalable, effective and efficient distribution strategy– is the greatest challenge facing entrants to the education market. You may have a revolutionary new product that you passionately believe will change the world, but your company’s bright chances of success will quickly dim unless you can engage your target audience and sell your product or service profitably. For most of us today, that means using a hybrid of direct and indirect approaches to maximize your reach. The digital evolution, including what is happening in the edtech market, makes it essential for entrepreneurs to acquire skills, tools and knowledge relevant to achieving their goals. Understanding the ins and outs of designing a hybrid (multi-channel) model is critical for success.
In this webinar, participants will: