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WEBINAR: Achieving Go To Market Success With Hybrid Channel Model Marketing

February 20 @ 4:00 pm - 5:00 pm


Discovering your ideal “go to market” strategy – including a scalable, effective and efficient distribution strategy– is the greatest challenge facing entrants to the education market. You may have a revolutionary new product that you passionately believe will change the world, but your company’s bright chances of success will quickly dim unless you can engage your target audience and sell your product or service profitably. For most of us today, that means using a hybrid of direct and indirect approaches to maximize your reach. The digital evolution, including what is happening in the edtech market, makes it essential for entrepreneurs to acquire skills, tools and knowledge relevant to achieving their goals. Understanding the ins and outs of designing a hybrid (multi-channel) model is critical for success.

In this webinar, participants will:

  • Define and see an example of a multi-channel (hybrid) model
  • Explore what it means to use hybrid channels and how this approach compares to traditional edu distribution
  • Identify how to design and manage a hybrid channel model that fits your organization
  • Examine how you can break free from traditional education sales models and leverage multiple channels
  • Dissect the various metrics that you must understand and use to balance efficiency and effectiveness