Loading Events

« All Events

  • This event has passed.

Webinar – EdMarketer 2016 Market Report

February 22, 2017 @ 4:00 pm - 5:00 pm


Is your edtech company looking for insight into which sales messages and marketing practices will best influence K-12 District leaders? Want to know the key motivations and needs of District leaders? What about the key factors which impact vendor selection?Join this webinar to gain a marketing edge from Education Week’s latest research.

Education Week’s Research Center recently asked K-12 marketing leaders about their content marketing practices and challenges. They also queried 600+ district administrators about the role student achievement plays in vendor selection, and about the challenges districts face across curriculum, instruction, assessment, technology, and whole child arenas.

The findings will help education company marketing teams, sales leaders, and other K-12 industry executives better understand key motivations/needs of District leaders, factors that impact vendor selection, and information that helps marketers build content roadmaps, among other learnings.

Sample findings provide insight into:

  • The most important factors influencing District vendor selection
  • Top resources district leaders rely on for strategies to improve student achievement
  • District perceptions of “what works” for improving achievement, including preferred areas for investment
  • Tactics for increasing lead generation and for accelerating speed at which leads move through the funnel
  • Brand awareness levels of leading K-12 education companies
  • Biggest mistakes in K-12 content marketing
  • Highest performing content platforms education marketers are using


February 22, 2017
4:00 pm - 5:00 pm
Event Tags:
, , ,