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First Republic Bank

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160 Federal Street
Boston, MA 02110 United States

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May 2017
$25

Sales and Marketing Series Session One: Inbound Marketing and Sales for Startups: How to Attract Visitors, Convert Leads, Nurture Prospects, and Close Customers

May 2 @ 6:00 pm - May 23 @ 8:00 pm
First Republic Bank, 160 Federal Street
Boston, MA 02110 United States
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Session One: Inbound Marketing and Sales for Startups: How to Attract Visitors, Convert Leads, Nurture Prospects, and Close Customers Date: May 2, 2017 - In-Person Session Facilitator: Christian Mongillo, Startup Business Development Manager, Hubspot for Startups Location: First Republic Bank, 160 Federal Street, Boston, MA Time: 6pm - 8pmHow can startups can leverage inbound marketing and sales early on to build the baseline for a successful and scalable business? Many startups don't focus on these two areas, and miss out on valuable conversion and…

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$25

Sales and Marketing Series Session Two: Building Relationships with Unusual Types of Partners

May 9 @ 6:00 pm - 8:00 pm
First Republic Bank, 160 Federal Street
Boston, MA 02110 United States
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Partnerships are a key go-to-market strategy for young companies focused on selling to K-12. The right partner can help a company get to revenue and scale more quickly. Defining the right partner is the challenge. There are a range of partners (including some that may be new to you), as well as a process to identify the right partner. Partners include colleges/universities, educational consultants, Educational Service Agencies (ESA’s) which have different names and business models by state. For example, in…

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$25

Sales and Marketing Series Session Three: SEO, Content Marketing and Finding the Human Element in Marketing

May 16 @ 6:00 pm - 8:00 pm
First Republic Bank, 160 Federal Street
Boston, MA 02110 United States
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Search engine optimization, content marketing and finding the human element in marketing can provide a huge opportunity to reach your customer base where they are and when they need you. That is why it is so important to be able to identify quick-win opportunities within your digital marketing campaigns and create an optimization plan for the long-term. During this session, participants will: Explore the high impact activities you should be focused on, and how to eliminate wasteful activities Examine how…

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$25

Sales and Marketing Series Session Five: Customer Success – Keeping and Growing Customers to Increase Stability and Fuel Growth

May 23 @ 6:00 pm - 8:00 pm
First Republic Bank, 160 Federal Street
Boston, MA 02110 United States
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We all know how hard it is to acquire new customers in education.  You spend tons of time, money and thought-space to do so.  Once you have them, why wouldn’t you spend equal energy ensuring your partnerships are successful and customers maintain and expand their relationship with your company?  In this session, we will focus on Customer Success and how to develop a sustainable strategy to engage existing customers and ensure their success throughout their journey with your company. In…

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